The Role of Color in Branding

The Role of Color in Branding

By Beth Kahn,May 1, 2020

A company's brand colors are a key part of its image. The colors chosen for a logo and brand can evoke feelings of confidence, trust, passion, and hunger in consumers without them even knowing it. Check out our breakdown of the color psychology behind some of the most common brand colors.

Ad Fraud Has Killed Your Campaign ROI

Ad Fraud Has Killed Your Campaign ROI

By Beth Kahn,March 27, 2020

Ad fraud has inflicted ad campaigns for years. Unfortunately, the problem seems to be growing exponentially and shows no sign of slowing down. Ad fraud is difficult to combat, but it is absolutely necessary for businesses to do so because it destroys campaign ROI and wastes precious resources.

How do PPC Fraudsters Make money?

How do PPC Fraudsters Make money?

By Beth Kahn,March 23, 2020

Pay-per-click (PPC) advertising has become one of the most common types of advertising, but with that, problems have arisen. Ad fraud is one of the biggest problems associated with PPC advertising, so anybody who uses it as part of their marketing plan should understand how PPC fraud works. Fortunately for you, we've got all you need to know about what PPC fraud is, how it works, and what you can do to combat it

The Importance of PPC Marketing

The Importance of PPC Marketing

By Beth Kahn,February 21, 2020

When considering a digital advertising strategy, Pay-Per-Click (PPC) marketing should be high on the priority list. PPC campaigns are effective digital strategies that help increase traffic to your website and drive conversions. However, to see the benefits of PPC marketing, companies need to know how to set up their campaigns properly. PPC campaigns need to be set up for the right keywords at the proper bidding amounts, and the campaigns need to be monitored frequently for performance and ad fraud

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