Do you or a coworker have a bad habit of leaving dirty dishes in the sink or around the office? Dishwasher phobia is real. This guide is a tongue-in-cheek look at how to get coworkers on board with cleaning up after themselves in the least abrasive way possible. Have a laugh and find real solutions to the sink full of dirty dishes....right next to a perfectly working dishwasher.
PPC Advertising Fraud - Is the Risk Real?
PPC ad fraud can eat into your budget and stop your ad campaigns in their tracks. Learn about some common PPC fraud scams, and how you can detect and fight them.
How to Fight Ad Fraud in a Pay Per Click (PPC) Campaign
Launching a pay per click (PPC) campaign is a smart marketing strategy, but are you protected from ad fraud? Here is exactly what you need to know.
Everything You Need to Know to Stop Advertising Fraud
You might work hard to optimize your ad campaigns, but if you’re not careful about preventing advertising fraud then you’ll find that you could be losing more money than you’re making. In fact, reports show that losses from digital ad fraud are exceeding 42 billion a year.
In order to protect your precious investment into digital marketing strategies, you’ll need to ensure you’re taking the necessary precautions against online advertising fraud. Here’s what to know about it and how to stop it from happening to you.
Microsoft Advertising and PPC Ads
True, there are many aspects that are involved with digital marketing, ranging from doing a keyword analysis for your website, doing SEO work, doing PPC campaigns, etc. Although all of these are important, people put a lot of emphasis upon the latter. In this regard, the first place that comes to mind to do this is Google. Of course, this is the proverbial 800 lb. gorilla in the PPC space, with the most outreach that is currently available.
But Google can be quite expensive in the end you can literally see your PPC budget evaporate quickly in a flash. Are there other alternatives? Yes, there are, and one, in particular, is known as Microsoft Advertising, which is the focal point of this blog.
The Role of Color in Branding
A company's brand colors are a key part of its image. The colors chosen for a logo and brand can evoke feelings of confidence, trust, passion, and hunger in consumers without them even knowing it. Check out our breakdown of the color psychology behind some of the most common brand colors.
Artificial Intelligence and Chatbots
With much of the business world now pretty much now gone virtual, business across America are trying to find new ways to reach out to both prospects and existing customers. Apart from the usual Email blasts and other forms of digital marketing, the use of virtual assistants is now becoming a popular norm. For the most part, we have all seen this, it is that tiny window that is lurking at the lower right part of the merchant’s website.
How to Market Your Business in The COVID 19
As I look back over the last month and a half, I must be honest. Probably the biggest worry on my mind at that time was getting my corporate taxes filed on time. My accountant just recovering from a bout of pneumonia, and I had doubts that he would be able to get them done on time.
But luckily, he did. The next week, the COVID 19 was just starting to get worse. Events were still going on, and there was no shelter in place orders that were executed.
Internet Traffic 101: What Marketers Need to Know
Every website wants attention, and yours is no exception. But how do you know who’s seeing your stuff? How do you know where they’re going or where they’ve been? Looking at your internet traffic will give you a clue on how well your marketing strategies are working.
Here’s what you need to know about the ins and outs of online traffic.
How to Write Stronger Email Content Using the AIDA Model
According to a HubSpot survey, when asked what types of content they’d like to see from brands, 63% of consumers over age 45 said they want more emails, compared to only 31% of Millennials. Why does this matter? Well, people still see emails as valuable sources of information, but they don’t want to be bogged down by a constant deluge of irrelevant messages.